Our Story

Our Story

A Heritage of Quality Goods

Hammer Stahl is a premier brand of New Era, Inc, one of the oldest manufacturers of cookware in North America. Hammer Stahl offers 7-ply American Clad cookware and German steel cutlery. Our mission is to provide you the best tools at a fair price so that you can create a lifetime of incredible meals at home.

Experienced Craftsmanship

Hammer Stahl American Clad Cookware is manufactured in Clarksville, Tennessee. The quality of our products is owed to the experience and attention to detail of the craftsmen we employ.

Yong

Production & Press Leader

31 Years Experience

Windy

Shipping & Receiving

2 Years Experience

John

Plant Manager

43 Years Experience

Danny

Finishing & Buffing

31 Years Experience

Cindy

Shipping, Washing

6 Years Experience

Micha

Packing & Cleaning

10 Years Experience

Crafted with Care

We've manufactured custom high-end stainless steel cookware in the US for over 40 years.

See the skill and experience that is behind every pot and pan.

see the process

A History of Innovation

  • 1874

    The Vollrath Company is founded in Sheboygan, Wisconsin.

  • 1892

    Sheet steel stamped ware is added to the product line, increasing selection significantly.

  • 1945

    The Vollrath Company is presented with the Army-Navy “E” Award for excellence in production of war equipment such as spoons and ladles.

  • 1965

    Mid-America Distribution is founded by Donald Henn, providing opportunities for individuals to start their own home based business.

  • 1974

    Vollrath adds a cookware facility in Clarksville, Tennessee.

  • 1982

    Donald Henn purchases the consumer division of Vollrath and its Tennessee production facility, establishing the New Era Cookware Company and thus launching a strong initiative to bring superior products to home kitchens. Since then, New Era has sold private label and OEM cookware in the US and worldwide.

  • 1985

    New Era introduces its first induction ready cookware line, making it one of the first companies to do so.

  • 1987

    New Era introduces the very first 7-ply surgical stainless steel cookware.

  • 2007

    New Era moves to a new facility in Clarksville, Tennessee. This advanced 63,000 square foot factory is environmentally friendly and efficient, using a state-of-the-art chemical-free washing system.

  • 2008

    New Era acquires Hammer Stahl Cutlery, producing a new combination of high quality German steel and an affordable manufacturing process.

  • 2013

    New Era introduces Hammer Stahl Cookware, crafting the most advanced version of its 7-ply stainless steel cookware, including an innovative handle design and state-of-the-art stainless steel.

  • 2015

    Hammer Stahl expands into retail stores around the country, supporting local independent retailers.

  • 2017

    Hammer Stahl officially converts all of its cookware production to 316Ti interior steel, making its cooking surface the most durable and non-reactive on the market.

  • Today

    Hammer Stahl continues to produce and sell the highest quality kitchen goods while promoting the health, social, and societal benefits of cooking at home.

Our Mission

We believe that a good life is nourished by good cooking.

Cooking creates vital connections – to your food, to your culinary heritage, and to the people who gather around your table.

Cookware

7-ply Construction 316Ti Surface

Made in the USA

Cutlery

German Steel Quad Tang Handle

Beauty & Function