Hammer Stahl Logo

Hammer Stahl's Story

A Heritage of Quality Craftsmanship

Hammer Stahl is a premier brand of New Era, Inc, one of the oldest manufactures of cookware in North America. The Hammer Stahl Kitchen Series includes American-crafted, 7-ply, surgical stainless-steel cookware, German steel cutlery and a full assortment of stainless-steel bakeware and accessories. As a family owned business, Hammer Stahl’s goal is to provide customers with exceptional quality at a fantastic value and to make cooking at home easy and enjoyable.

History of Innovation

  • 1874

    The Vollrath Company is founded in Sheboygan, Wisconsin.

  • 1892

    Sheet steel stamped ware is added to the product line, increasing selection significantly.

  • 1945

    The Vollrath Company is presented with the Army-Navy “E” Award for excellence in production of war equipment such as spoons and ladles.

  • 1965

    Mid-America Distribution is founded by Donald Henn, providing opportunities for individuals to start their own home based business.

  • 1974

    Vollrath adds a cookware facility in Clarksville, Tennessee.

  • 1982

    Donald Henn purchases the consumer division of Vollrath and its Tennessee production facility, establishing the New Era Cookware Company and thus launching a strong initiative to bring superior products to home kitchens. Since then, New Era has sold private label and OEM cookware in the US and worldwide.

  • 1985

    New Era introduces its first induction ready cookware line, making it one of the first companies to do so.

  • 1987

    New Era introduces the very first 7-ply surgical stainless steel cookware.

  • 2007

    New Era moves to a new facility in Clarksville, Tennessee. This advanced 63,000 square foot factory is environmentally friendly and efficient, using a state-of-the-art chemical-free washing system.

  • 2008

    New Era acquires Hammer Stahl Cutlery, producing a new combination of high quality German steel and an affordable manufacturing process.

  • 2013

    New Era introduces Hammer Stahl Cookware, crafting the most advanced version of its 7-ply stainless steel cookware, including an innovative handle design and state-of-the-art stainless steel.

  • 2015

    Hammer Stahl expands into retail stores around the country, supporting local independent retailers.

American Craftsmanship

Our factory in Clarksville, TN employs a team of hardworking individuals who construct, package, and deliver the highest quality kitchen goods.