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Our Story

Hammer Stahl is a premier brand of New Era, Inc, one of the oldest manufactures of cookware in North America. New Era's legacy began as the direct-to-consumer division of the Volrath Company in 1874. In 1982, Donald Henn purchased the consumer division of Volrath, establishing the New Era Cookware Company and thus launched a strong initiative to bring superior products to home kitchens. New Era has served as an innovator in kitchen products from its earliest onset. It introduced the very first 7-ply Surgical Steel Multi-Ply Cookware, the Vita-Seal Whistle System, and was one of the first cookware companies to manufacture induction ready cookware as early as the mid 1980's. New Era primarily focuses on private label and OEM manufacturing, creating cookware for several companies throughout the US and abroad.

The Hammer Stahl Kitchen series includes American-crafted, 7-ply, surgical stainless-steel cookware, German steel cutlery and a full assortment of stainless-steel bakeware and accessories. As a family owned business, New Era’s goal is to provide customers with exceptional quality at a fantastic value and to provide retail partners a program that makes them competitive and profitable in the marketplace.

Hammer Stahl's cookware facility in Clarksville, Tennessee