Hammer Stahl Logo

Hammer Stahl's Story

A Heritage of Quality Goods

Hammer Stahl is a premier brand of New Era, Inc, one of the oldest manufacturers of cookware in North America. Hammer Stahl offers 7-ply American Clad Cookware, German steel cutlery, and a full assortment of stainless steel bakeware and accessories. Our mission is to provide you the best tools at a fair price so that you can create a lifetime of incredible meals at home.

History of Innovation

  • 1874

    The Vollrath Company is founded in Sheboygan, Wisconsin.

  • 1892

    Sheet steel stamped ware is added to the product line, increasing selection significantly.

  • 1945

    The Vollrath Company is presented with the Army-Navy ā€œEā€ Award for excellence in production of war equipment such as spoons and ladles.

  • 1965

    Mid-America Distribution is founded by Donald Henn, providing opportunities for individuals to start their own home based business.

  • 1974

    Vollrath adds a cookware facility in Clarksville, Tennessee.

  • 1982

    Donald Henn purchases the consumer division of Vollrath and its Tennessee production facility, establishing the New Era Cookware Company and thus launching a strong initiative to bring superior products to home kitchens. Since then, New Era has sold private label and OEM cookware in the US and worldwide.

  • 1985

    New Era introduces its first induction ready cookware line, making it one of the first companies to do so.

  • 1987

    New Era introduces the very first 7-ply surgical stainless steel cookware.

  • 2007

    New Era moves to a new facility in Clarksville, Tennessee. This advanced 63,000 square foot factory is environmentally friendly and efficient, using a state-of-the-art chemical-free washing system.

  • 2008

    New Era acquires Hammer Stahl Cutlery, producing a new combination of high quality German steel and an affordable manufacturing process.

  • 2013

    New Era introduces Hammer Stahl Cookware, crafting the most advanced version of its 7-ply stainless steel cookware, including an innovative handle design and state-of-the-art stainless steel.

  • 2015

    Hammer Stahl expands into retail stores around the country, supporting local independent retailers.

  • Today

    Hammer Stahl continues to produce and sell the highest quality kitchen goods while promoting the health, social, and societal benefits of cooking at home.

American Quality

Our factory in Clarksville, TN employs a team of hardworking individuals who construct, package, and deliver the highest quality kitchen goods.