Hammer Stahl's Story
A Heritage of Quality Goods
Hammer Stahl is a premier brand of New Era, Inc, one of the oldest manufacturers of cookware in North America. The Hammer Stahl Kitchen Series includes 7-ply American Clad Cookware, German steel cutlery, and a full assortment of stainless-steel bakeware and accessories. As a family owned business, Hammer Stahl’s goal is to provide customers with exceptional quality at a fantastic value and to make cooking at home easy and enjoyable.
Hammer Stahl American Clad Cookware is manufactured in Clarksville, Tennessee. The quality of our products is owed to the experience and attention to detail of the craftsmen we employ. Click to learn about some of the people who craft such exceptional products:
History of Innovation
The Vollrath Company is founded in Sheboygan, Wisconsin.
Sheet steel stamped ware is added to the product line, increasing selection significantly.
The Vollrath Company is presented with the Army-Navy “E” Award for excellence in production of war equipment such as spoons and ladles.
Mid-America Distribution is founded by Donald Henn, providing opportunities for individuals to start their own home based business.
Vollrath adds a cookware facility in Clarksville, Tennessee.
Donald Henn purchases the consumer division of Vollrath and its Tennessee production facility, establishing the New Era Cookware Company and thus launching a strong initiative to bring superior products to home kitchens. Since then, New Era has sold private label and OEM cookware in the US and worldwide.
New Era introduces its first induction ready cookware line, making it one of the first companies to do so.
New Era introduces the very first 7-ply surgical stainless steel cookware.
New Era moves to a new facility in Clarksville, Tennessee. This advanced 63,000 square foot factory is environmentally friendly and efficient, using a state-of-the-art chemical-free washing system.
New Era acquires Hammer Stahl Cutlery, producing a new combination of high quality German steel and an affordable manufacturing process.
New Era introduces Hammer Stahl Cookware, crafting the most advanced version of its 7-ply stainless steel cookware, including an innovative handle design and state-of-the-art stainless steel.
Hammer Stahl expands into retail stores around the country, supporting local independent retailers.
Hammer Stahl continues to produce and sell the highest quality kitchen goods while promoting the health, social, and societal benefits of cooking at home.